Moskva, Moscow, Russian Federation
The article links PR issue to business culture and entrepreneurship ethics, and compares the stages of PR development in modern Russia with those of entrepreneurship development.
entrepreneurship, business, ethics, culture, public relations.
В современной литературе, посвященной связям с общественностью, функции и деятельность пиара, как правило, рассматриваются в отрыве от социальных, экономических, культурных и других процессов, происходящих в обществе. Между тем пиар не может быть самоцелью деятельности организации, он направлен на содействие достижению основных — коммерческих или политических — целей. Таким образом, полноценный анализ развития пиара возможен только с учетом сопутствующих факторов. В данной статье предпринята попытка комплексного рассмотрения пиара в тесной взаимосвязи с культурой и этикой предпринимательства.
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