The article discusses the formation of rural hospitality in the Russian Federation. We describe the deep cultural, historical and spiritual roots of the phenomenon of hospitality in different ethnic groups living in our country. Proceeding from the need to find appropriate directions of rural hospitality formation, the article introduces a number of tasks that contribute to the successful solution of given problems. The article discloses the concept of "rural hospitality" in activity and spiritual aspects, characterizes motivation of rural hospitality consumers and reveals those qualities, which the owners of rural estates should have. The legal and socio-economic basics for the formation of hospitality spheres are analyzed. Terminological apparatus of GOST R 56641-2015 "Small funds accommodation services. Rural guest houses. General requirements” is carefully considered. The article highlights the important role of rural tourism in addressing a number of issues of rural areas sustainable development, such as the conservation of small settlements, the development of additional employment, increasing incomes, strengthening of youth in rural areas. The authors present own opinion on the structure and the essential characteristics of the product "rural hospitality" that includes a number of levels, each of which is the object of improving to create optimal tourist product. A systematic interpretation of the substantive descriptions of "rural hospitality service" category is suggested. The strategic directions of state policy in hospitality sphere are outlined, which is associated with the relief of the tax burden for the rural guest houses, development of infrastructure in rural areas, competent information support for the promotion of rural hospitality products in the domestic and international tourist market, the improvement of service quality in rural tourism, on the basis of staff training, development and implementation of service standards.
rural hospitality, rural tourism, sustainable development of rural areas, rural hospitality product structure, rural service of hospitality
1. Volkov S.K. Rural Tourism in Russia: Trends and Prospects // Ekonomika, predprinimatel´stvo i pravo [Economics, Business and Law]. 2012. № 6 (17). Pp. 30-38.
2. Dyachenko A.V. Category of agritourism // Agroekologicheskij turizm kak instrument ustojchivogo razvitija sel´skih territorij v regionah Rossii i za rubezhom [Agro-ecological tourism as a tool for sustainable development of rural areas in the Russian regions and abroad]. Proceedings of the International Sci- entific Conference, Volgograd, September 24-25, 2015 Volgograd: Volgograd SAU BCC "Niva", 2015. Pp. 67-71.
3. Dyachenko A.V. System conceptology of agro-ecological tourism // Agroekologicheskij turizm kak in- strument ustojchivogo razvitija sel´skih territorij v regionah Rossii i za rubezhom [Agro-ecological tour- ism as a tool for sustainable development of rural areas in the Russian regions and abroad]. Proceedings of the International Scientific Conference, Volgograd, September 24-25, 2015 Volgograd: Volgograd SAU PPC "Niva" 2015. Pp 71-75.
4. Dyachenko A.V. Theatricality of hospitality // Servis v Rossii i za rubezhom [Services in Russia and Abroad]. 2013. №7 (45). Pp. 27-35.
5. Kosolapov A.B., Lozovskaya S.A. Improvement of the rural tourism hospitality in Primorsky Krai // Ekonomika i menedzhment innovacionnyh tehnologij [Economics and Management innovation technol- ogy]. 2012. №12. URL: http://ekonomika.snauka.ru/2012/12/1449 (Accessed on: 23.01.2016).
6. Loiko O.T. Tourism and Hospitality Management. Tomsk: Publishing house TPU, 2007. 152 p.
7. Goncharova O.A. Development experience of agricultural activity. Moscow: Capital typography, 2008. 48 p.
8. Territorial Development Questions: Guide-book. A Practical Guide. GTZ project "Promoting the regional economy in Yaroslavl region." The module "Rural hospitality. Recommendations on the organization and operation" / Executive ed.: N.V. Chepurnykh, A.L. Novoselov, A.V. Merzlov. Moscow, 2004. 29 p.
9. Trukhachev A.V. Definition of "agricultural tourism" in modern science // Vestnik Nacional´noj akademii turizma [Bulletin of the National Academy of Tourism]. 2015. №1. Pp. 11-14.
10. Sharapov D.Y. Hospitality History. Volgograd, Volgograd branch of "RSUTiS", 2008. 100 p.
11. Chudnovsky A.D., Zhukova M.A. Consumer Preferences Management in domestic tourism and hospitali- ty, and the main directions of the tourism product realization. Moscow: Federal Agency for Tourism, 2014. 304 p.
