Relevance. In modern popular music culture, there is a demand for "emotional authenticity", realized through nostalgia. It becomes a universal communication code that allows to build a dialogue with the audience on emotional and symbolic levels, which is important for understanding collective identity and predicting the success of retro aesthetics in music marketing. Aim. To determine the relationship between nostalgia and the communication code, to identify its communicative potential as a language of intercultural communication and a means of encoding meanings. Objectives. Within the framework of achieving the goal, definitions of nostalgia and communication code are considered from the standpoint of cultural philosophy, the role of nostalgia in coding culture is assessed using the example of English-language popular music, and the results of applying the theoretical apparatus to research material are systematized. Scientific novelty. Nostalgia is considered not as a passive state of the listener, but as an active communicative code. In contrast to describing nostalgia as a trend, the article reveals its structural and semiotic mechanism, revealing how musical and non-musical factors construct the image of the past. This makes it possible to integrate the philosophical concept of temporality with the analysis of musical language. Research methods. The main method is content analysis and semiotic analysis of musical compositions and related artifacts with special attention to the imagopoetics of time. Research material. The material consists of three compositions of universally popular genres: "Blinding Lights" by The Weeknd, "Young and Beautiful" by Lana Del Rey and "Get Lucky" by Daft Punk, representing a representative cross–section of the cultural field of the XX-XXI centuries. Results. The analysis revealed patterns of universal codes that make up nostalgic encoding: archetypal sound, emotions out of context, and global visual cliches. Coding occurs by filtering out acute social issues, leaving a "distilled" nostalgia. It is shown that the process is not limited to the transmission of a message: when decoding, representatives of other cultures create new meanings, ensuring the continuity of intercultural communication.
philosophy of nostalgia, philosophy of memory, philosophy of time, communication code, cultural code, mass culture, retrotopia
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