Perm', Perm, Russian Federation
Project and operational management approaches to the process of organizing some new company activities might be an effective business solution. One of such tools or activities is called roadshow and it is generally considered as one of the best types of interaction with the investors. Today in Russia there are numerous blank spots in the analysis of IR-professionals’ tools. Despite playing a vital role in the ability of corporations to attract capital and to create positive reputation the concept of investor relations (IR) has little attention in scholarly research. This research aims to design the reference operational model of road-show applying a combination of qualitative methods. The data will be gained by the deployment of primary and secondary sources (cases, literature review). Data analyzing will allow to identify the most important operations within road show. Except the theoretical implications this research will provide IR-professionals project and event-managers with the helpful project and operational instrument for running a successful investor roadshows.
project management, operational model, investor relations, road-show, event logistics
Особое внимание российских компаний уделяется процессам привлечения инвестиций как фактору экономического роста и развития бизнеса и обусловлено необходимостью в успешной реализации финансовой стратегии. В настоящее время в России можно констатировать недостаток исследований на тему связей с инвесторами, в частности, существует необходимость в разработке методологических подходов к изучению и организации деятельности компании в области IR (Investor Relations).
Применение подходов проектного и операционного менеджмента к планированию и организации процессов, которые носят некоторый уникальный характер для российских компаний и требуют комплексного применения инструментов с точки зрения различных теоретических и практических подходов, является необходимым условием создания дополнительной ценности и поддержания устойчивого положения на рынке.
Связи с инвесторами, или IR, играют важную роль в способности компании создавать положительную репутацию и привлекать капитал. Высокое качество IR обеспечивает верное понимание стратегии компании всеми участниками рынка и способствует построению долгосрочных доверительных отношений [21, c. 303–306]. Результаты некоторых исследований подтверждают, что эффективные связи с инвесторами могут оказывать положительное влияние на стоимость компании [13].
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