Russian Federation
The article examines the transformation of competitiveness management in the hospitality industry under the influence of digital technologies, analyzes key strategies for integrating innovative solutions: artificial intelligence, big data, Internet of Things (IoT) technologies into operational and marketing processes, and assesses the prospects for building sustainable competitive advantages through service personalization, value chain optimization, and increased customer engagement. Special attention is paid to a systematic approach to digitalization, which combines technological adaptation with managerial flexibility, allowing industry enterprises not only to respond to market dynamics, but also to establish new standards for service quality in the digital economy.
competitiveness, artificial intelligence, digital solutions, augmented and virtual reality, and smart hospitality
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