employee from 01.01.2012 until now
Rostov-na-Donu, Russian Federation
employee from 20.01.1999 to 04.02.2018
Rostov-na-Donu, Rostov-on-Don, Russian Federation
The article deals with issues related to the ethical foundations of the effectiveness of oral and written forms of business communication. It is emphasized that in business interaction speech etiquette plays an important role, in particular address as the most frequent communicative unit. Particular attention is given to form You address in the system «Chief – Employee». The efficiency factors of using speech etiquette cliche in business correspondence are identified.
communicative efficiency, factors of communicative efficiency, ethical postulates, speech etiquette, address, stylistic correctness, semantic appropriateness, congruence principle
1. Karnegi D. Kak zavoevyvat´ druzey i okazyvat´ vliyanie na lyudey. - M.: Progress, 1989. - 720 s.
2. Krongauz M.A. Russkiy yazyk na grani nervnogo sryva. - M.: Znak, Yazyki slavyanskikh kul´tur, 2008. - 232 s.
3. Kul´tura russkoy rechi: Entsiklopedicheskiy slovar´-spravochnik. - M.: Flinta, Nauka, 2003. - 840 s.
4. Pavlova L.G., Kashaeva E.Yu. Kommunikativnaya effektivnost´ delovogo obshcheniya: Monografiya. 2-e izd. - M.: RIOR, INFRA-M, 2016. - 169 s.
5. Panova M.N. Rechevaya etika sluzhebnogo obshcheniya. Grazhdanskaya sluzhba: nravstvennye osnovy, professional´naya etika: uchebnoe posobie. - M.: Izd-vo RAGS, Statut, 2006. - S. 176 - 90.
6. Ter-Minasova S.G. Yazyk i mezhkul´turnaya kommunikatsiya. 3-e izd. - M.: Izd-vo MGU, 2008. - 352 s.
7. Formanovskaya N.I. Rechevoe obshchenie: kommunikativno-pragmaticheskiy podkhod. - M.: Russkiy yazyk, 2002. - 216 s.
8. Formanovskaya N.I. Nuzhno li russkomu cheloveku otchestvo?. Russkaya rech´. - 2004. - № 5. - S. 67 - 76.
9. Yazykovaya kartina mira i sistemnaya leksikografiya. - M.: Yazyki slavyanskikh kul´tur, 2006. - 912 s.
