he article presents the authorial view on the composition of the tourism resources that are in demand in rural tourism development. According to the author, the specific of rural tourism makes somewhat different from the traditional approach to defining the composition and typology of tourism resources. The author shows that the division into primary and secondary tourism resources for rural tourism phenomenon is not true and is not obvious. The article substantiates that, along with the natural, historical and cultural tourism resources, it is advisable to consider the infrastructure and agricultural resources in the development of rural tourism. Stavropol Krai of the Russian Federation - a region with a high level of agricultural development and rich tourism and recreational potential. Development of the private sector in agriculture, the pursuit of small and large companies to diversify their activities at the expense of the development of non-agricultural segment, resulted in the formation and development of rural tourism. These circumstances justified the choice of the region for illustration the diversity of the group "enterprises and the production of agricultural purpose" among the tourist resources of agricultural and other activities in the countryside. Therefore, by the example of Stavropol region the author shows that agricultural activities and its results, as well as the technologies used, are becoming tourist resources. According to the analysis results the author draws conclusions about what direction of rural tourism have enough resource provision. The author also gives a description of the (peasant) farms placement, authenticity and originality of agricultural brands that can be used for the formation of attractive tourist products. The level of integration in tourism the peasant farms, equestrian centers, fish and game farms of the region, the potential for further integration of peasant farms in the tourism industry are shown. The problems of rural tourism development of Stavropol Krai in terms of transport (road) access to peasant farms of Stavropol region and practices of promotion of rural tourism sites in the Internet environment of the territory are revealed.
rural tourism, tourism resources, potential, Stavropol Krai
1. Abaldov A.N. Perspektivy razvitiya sel´skogo turizma na Stavropol´e / A.N. Abaldov. Vash sel´skiy konsul´tant. - 2010. - № 3. - S. 25-27.
2. Artem´eva O.A. Formirovanie turistskikh produktov, osnovannykh na iskusstvennoy attraktsii: dis. … kand. ekonom. nauk: 08.00.05. - M., 2011.
3. Vapnyarskaya O.I., Kharitonova T.V., Krivosheeva T.M. Tendentsii v praktike menedzhmenta turistskoy destinatsii. Vestnik Assotsiatsii VUZov turizma i servisa. - 2015. - T. 9, № 1. - S. 21-28.
4. Gavrilov A.Yu. Vliyanie sotsial´no-ekonomicheskikh faktorov na razvitie resursnogo potentsiala turizma na regional´nom urovne: avtoref. dis. … kand. ekonom. nauk: 08.00.05. - M., 2012.
5. Dargan O.N. Razvitie agroturisticheskikh uslug: regional´nyy aspekt / O.N. Dargan, Yu.I. Chornen´kaya. Opyt i problemy marketingovoy deyatel´nosti v ekonomike regiona: materialy IV Regional´noy nauchno-prakticheskoy konferentsii (Stavropol´, 29-30 marta 2011 g.). - Stavropol´: StGAU, 2011. - S. 202-206.
6. Zykova N.V. Diversifikatsiya sel´skoy ekonomiki: problemy i perspektivy / N.V. Zykova, O.V. Ikonnikova, O.D. Kononov. Rossiyskoe predprinimatel´stvo. - 2011. - № 11 (196). - S. 151-155.
7. Informatsionno-analiticheskiy byulleten´ Foruma «Ustoychivoe razvitie turizma v Rossiyskoy Federatsii: mezhdunarodnaya praktika i opyt Rossii». 15-17 aprelya 2015. - Stavropol´: FGBOU VPO SGAU, 2015.
8. Kononenko A.A. Kul´tura i traditsii kazakov kak odin iz sposobov povysheniya prestizha sel´skogo turizma i razvitiya sel´skikh territoriy Stavropol´skogo kraya. Ekonomika i sovremennyy menedzhment: teoriya i praktika: sb. statey po materialam XXX Mezhdunarodnoy nauchno-prakticheskoy konferentsii. - Novosibirsk: izd. «SibAK», 2013. - Vyp. № 10 (30). - S. 178-188.
9. Krivosheeva T.M. Sel´skiy turizm i ustoychivoe razvitie sel´skikh territoriy. Sel´skiy turizm: opyt i perspektivy razvitiya: tezisy vystupleniy uchastnikov II Mezhdunarodnogo foruma «Sel´skiy turizm v Rossii». - Belgorod, 2013. - S. 42-46.
10. Sukhovskaya D.N. Perspektivy razvitiya agrarnogo turizma v Stavropol´skom krae / D. N. Sukhovskaya. Molodoy uchenyy. - 2013. - №2. - S. 185-187.
11. Trukhachev A.V. Problemy klassifikatsii sel´skogo turizma. Servis v Rossii i za rubezhom. - 2014. - №8 (55). DOI:https://doi.org/10.12737/8249. [Elektronnyy resurs]: URL: http://electronic-journal.rguts.ru/index.php?do=cat&;category=2014_8 (data obrashcheniya: 25.04.2015).
12. Fedulin A.A., Platonova N.A., Vapnyarskaya O.I. Razrabotka reytinga regionov Rossiyskoy Federatsii po urovnyu razvitiya turizma. Regional´naya ekonomika: teoriya i praktika. - 2012. - № 41. - S. 2-13.
13. URL: http://ecology.gpntb.ru/ecolibworld/project/regions_russia/north_caucasus/ stavropol/ (data obrashcheniya: 9.04.2015).
14. URL:http://www.stavtourism.ru/ (data obrashcheniya: 10.04.2015).
15. URL:http://www.stavregion.ru/stat/social/rest/ (data obrashcheniya: 12.04.2015).
