Economic efficiency of tourism industry and its benefits for the territories have fundamentally changed the attitude of the Russian regions to tourism in general for the past decade over the past decade. The regions that had traditionally specialized in other sectors of the economy began to show interest in its development. It leads to a natural reinforcing competition of those who took its place in the tourist business long ago, and those who has just started. One of the successfully developing regions, well-known among Russians as the leading oil-producing region – the Khanty-Mansi Autonomous Okrug (Yugra), is taking active steps not only to promote their tourism resources and ready tourism products, but also to strengthen their competitiveness in both domestic and foreign markets. Events (tourism exhibitions, forums, investment activities associated with the development and introduction of new tourist routes and participation in projects, creation of tourism websites, portals and many others. etc.), which take place in the district, contribute to the promotion of the territory as one of the most interesting Russian tourist destinations, and, as a consequence, lead to increasing of the tourist stream. Various tourism resources (ethnographic, ecological, cultural, historical and other) are the basis for building new and, most importantly, competitive tourism products. Among the promising directions are considered ethno-tourism and acquaintance of tourists with the national characteristics of the resident indigenous peoples of the North – Khanty, Mansi, Forest Nenets, Komi-Zyrians. The attractiveness of Ugra as a center of business tourism, which makes on its territory a variety of business, scientific, cultural and sporting events of all-Russian and international level, increases. Successful marketing policy for the promotion of the tourist potential of the Autonomous Okrug in the domestic and foreign markets contributes to the formation of a new image of Ugra as an attractive tourist center.
competitiveness, ethno-tourism, business tourism
1. Agamirova E.V., Agamirova E.V. Sozdanie iskusstvennoy motivatsii dlya formirovaniya klientskikh potokov v turistskie regiony. Vestnik Assotsiatsii vuzov turizma i servisa. T. 9. 2015. No 1. S. 60-68
2. Aktual´nye problemy izucheniya turistskikh resursov RF na osnove primeneniya sovremennykh informatsionnykh tekhnologiy / Dzhandzhugazova E.A., Adashova T.A., Andreeva T.S., Val´kova T.M. Pod red. prof. Dzhandzhugazovoy E.A. M.: RGUTIS, 2012. 92 s.
3. Afanas´ev O.E., Afanas´eva A.V. Funktsional´noe znachenie i mesto turistskikh legend v formirovanii privlekatel´nykh svoystv destinatsiy. Vestnik Assotsiatsii vuzov turizma i servisa. T. 9. 2015. No 1. S. 52-60.
4. Vapnyarskaya O.I., Kharitonova T.V., Krivosheeva T.M. Tendentsii v praktike menedzhmenta turistskoy destinatsii . Vestnik Assotsiatsii vuzov turizma i servisa. T. 9. 2015. No 1. S. 21-28.
5. Vasil´eva E.N. Uzory khantov: zhivaya traditsiya. Sovremennye problemy servisa i turizma. 2012. No 4. S. 9-15.
6. Morozov M.A., Morozova N.S. Model´ otsenki konkurentosposobnosti turistskikh destinatsiy . Vestnik Rossiyskogo gosudarstvennogo torgovo-ekonomicheskogo universiteta. 2012. No 11 (70). S. 100-108.
7. Morozova N.S. Konkurentosposobnost´ Rossii v sfere turizma . Vestnik Rossiyskogo novogo universiteta. 2013. No 2. S. 41-44.
8. Kazantsev Yu.Yu. Rol´ marketinga territorii v povyshenii turisticheskoy privlekatel´nosti regiona. Interekspo Geo-Sibir´. 2012. No 3. T. 1. S. 65-69.
9. Krutik A.B. Osobennosti konkurentnoy sredy na rynke turisticheskikh uslug i konkurentosposobnost´ turisticheskikh firm //Nauchno-tekhnicheskie vedomosti SPbGPU. Ekonomicheskie nauki. 201 4. No 1 (187). S. 98-103.
10. Khalimbekov Kh.Z., Shakhbanova Z.R. Formirovanie natsional´noy innovatsionnoy sistemy razvitiya turizma kak faktor uluchsheniya investitsionnogo klimata v regione. Vestnik Assotsiatsii vuzov turizma i servisa. T. 9. 2015. No 2. S. 34-39.
11. Shubaeva V.G., Burova N.V. Indikatory turistskoy privlekatel´nosti regiona kak turistskoy destinatsii i marketingovaya strategiya ee razvitiya. Izvestiya Sankt-Peterburgskogo universiteta ekonomiki i finansov. 2012. No 2. S. 124-127.
12. Fedulin A.A., Gavrilov A.Yu., Novikova N.G. Sovremennye podkhody k opredeleniyu resursnogo potentsiala turizma. Servis plus. 2012. No 1. S. 38-44.
13. Agamirova. A.V., Adashova T.A., Vaokova T.M., Kosarena N.V., Lapochkina V.V. Event-calendar: event as the basisof the territory tourist attractiveness. 1097-8135 Life Science Journal - Scopus; CJR2012 (Thomson Reuters) 2014, 11. (11).http://www.lifesciencesite.com/lsj/life1111/126_26160life111114_687_689.pdf (data obrashcheniya: 23.04.2016)
14. Enright M., Newton J. Tourism destination competitiveness: a quantitative approach// Tourism Management. 2004. No 25. P. 777-788.
15. Hu Y., Ritchie J.B. Measuring destination attractiveness: a contextual approach// Journal of Travel Research. 1993. 32 (2). P. 25-34.
16. Kornilov V.V., Platonova N.A., Philosophical and socio-cultural aspects of the economic type of thinking. Middle East Journal of Sciences Research. 2013. T. 16. No 2. P. 296-303.
17. Krasnova O.N. Problems of social cohesion development. Middle East Journal of Sciences Research. 2014. T. 19. No 3.
18. Mosalev A. Uncertainty in the regional system of innovation entrepreneurship (evidence from Russia)//international multidisciplinary scientific geoconference; 14 TH VOL 2014; Social sciences and arts; SGEM 2014 conference proceedings; International Scientific Conference on Social Sciences and Arts SGEM; Albena, Bulgaria. 2014; Sep. 2014. P. 749-756.
