Human resources management has changed considerably for the recent years. Crisis situations of various natures are the major factors of development of the science of management. The subject of this article is the role of crisis and efficient human resources management in the modern organization and the specific role of internal communications. The authors prove that the strategy of internal communications should be an indivisible part of the PR-strategy and HR-strategy. Stages of strategy development and features of the communication audit in public institutions are revealed.
human resources management, internal comminication, crisis, manager, strategy, strategic planning
1. Angelova Sl. Izmereniya na onlayn PR, YuZU Neofit Rilski, Blagoevgrad, 2011.
2. Arabadzhiyski N. D´´rzhavno i publichno upravlenie, NBU, Sofiya, 2014.
3. Belova-Ganeva G. Aktualni tendentsii v zashchitata na pravata na choveka, Klasik, Sofiya, 2013.
4. Vasilev V. S´´vremenni motivatsionni tekhniki i prilozhenieto im v publichnata administratsiya. B´´lgariya: YuZU Neofit Rilski. Blagoevgrad, 2010.
5. Vasilev V. Teoriya na upravlenieto, Blagoevgrad, 2013.
6. Ribarska E., Vasilev V. Upravlenie na choveshkite resursi v publichniya sektor, Blagoevgrad. 2009.
7. Zasurskiy Iv. PR-strategiya Ramblera. ROTsIT, 2002 - http://www.rocit.ru/analyst/index.php?id=22652
8. Kaplan R., Nort´´n D. Strategicheski karti, Klasika i stil, Sofiya, 2006.
9. Katsamunska P. Instrumenti za povishavane na kachestvoto na uslugite v publichnata administratsiya, UNSS, sbornik, Instrumenti za povishavane na kachestvoto na publichnite uslugi, Sofiya, 2014.
10. Kovi St. 8-yat navik, Kibea, Sofiya, 2012.
11. Marin N. Yurisdiktsiya na S´´da na Evropeyskiya s´´yuz v prostranstvoto na svoboda, sigurnost i pravos´´die. B´´lgariya: Universitetskko izdatelstvo Neofit Rilski, Blagoevgrad, 2011.
12. Stanin, M. Obekti na pravnata deystvitelnost, Blagoevgrad, 2009.
13. Skuul Strategichesko obnovlenie, Klasika i stil, Sofiya, 2010.
14. Stefanova D. Strategicheski komponenti na PR-planiraneto UI Neofit Rilski, Blagoevgrad, 2011.
15. Todorov P. Strategiya na mediynoto predpriyatie, http://media- journal.info/index.php?p=item&aid=38.
16. Kharvard A Biznes Skuul. Strategiya, Klasika i stil, Sofiya, 2008.
17. Grunig J.E., T.Hunt. Managing Public relations. Harcourt Brice Jovanovich Coll.Pub.,1984.
18. Mintzberg H.: The rise and fall of Strategic planning: reconceiving roles for planning, plans, planners, New York, 1994.
