Russian Federation
The article envisages the stylistic, rhetoric and cognitive analysis of contemporary political French polycode media texts within linguistic research of political discourse as exemplified in L’Humanité newspaper that is considered to be one of the most famous and distinguished periodicals in France. The paper considers diverse peculiarities of implementing various stylistic devices in french polycode media text that serves as the object of research. The urgency of the research is outlined by the undying interest towards the range of issues related to African studies in modern humanities. It is also being mentioned that nowadays political media rhetorics as a new branch of humanities permits to undertake diverse types of linguistic analysis. It is attempted to illustrate that by using such special figure of speech as metaphor, especially antropomorphical type of it, high stylistic and communicative potential of French polycode media texts could be revealed so that inhabitants of Francophone and French-speaking states could deeply analyze the current political and social context. The practical significance of the article represents the possibility of implementing the analyzed exemples of language units within the preparation of such courses as political mediarhetoric and contrastive phraseology while teaching the French language at Universities to students of linguistics, media linguistics, foreign journalism and diplomacy.
polycode media text, political mediarhetorics, metaphors, African studies, french medialandscape
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