In this article the problem of application of innovations in tourist branch is considered. The reasons limiting widespread introduction of innovations to the sphere of tourism, consisting on the one hand in incomplete perception firms of process of innovative activity, and with another – in small participation of the state in support of the firms introducing system management of in-novative activity reveal. In article terms an innovation, the invention, an innovation their interre-lation reveal.
branch, management, innovation, tourist product, innovative process, sustainable development.
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