ECONOMICAL AND TECHNOLOGICAL FORESIGHT AND FIRMS DEVELOPMENT STRATEGY
Abstract and keywords
Abstract (English):
In the article a new approach to the development of strategy of commercial organization development is offered. Authors enter the new concept “economical and technological foresight” which is understood as an expert assessment of the strategic directions of social and economic and innovative development, of identification of the technological breaks capable to make impact on economy and society in the medium-term and long term on the basis of the theory of economical and technological development of firm. It is shown how on the basis of the regularities revealed within the theory of economical and technological development of firm it is possible to prove tendencies and laws of development of last, modern and future production systems. It is shown how to use the law of alternation of economical and technological structure of firm and the law of growth of economically justified volumes of release in the development of production systems.

Keywords:
foresight, organizational development, corporate strategy, theory of economical and technological development of firm.
Text

Будущее нельзя сотворить завтра;
его делают сегодня, и в основном
через решения и действия, предпринимаемые
с учетом задач сегодняшнего дня.
Peter F. Drucker

Реализация принципа «сотворения будущего», который воплощен в афоризме П. Друкера [1], требует специфических инструментов менеджмента, позволяющих от декларации перейти к практическим шагам по достижению поставленных целей.

К таким инструментам управления относится «дерево целей», позволяющее увязать стратегические задачи и тактические решения, необходимые для достижения целей.

Однако это не универсальный шаблон — не бывает двух одинаковых бизнесов и полностью схожих рыночных ситуаций, поэтому столь разнообразны «деревья целей» в бизнес-пространстве.

Вместе с тем, есть принципы, которые определяют если не шаблоны построения дерева целей, то суть этапов и последовательность того, что необходимо сделать на том или ином этапе.

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