ELECTRONIC MANAGEMENT AS A TOOL FOR SOLVING THE PROBLEMS OF ECONOMIC ACTIVITY OF ORGANIZATIONS
Rubrics: ECONOMICS AND MANAGEMENT
Authors:
Type:
Article
Pages:
from 180
to 185
Status:
Published
Received:
29.02.2016
Accepted:
29.02.2016
Published:
29.02.2016
Language:
Russian
Keywords:
marketing, electronic administration system, market research
Abstract (English):
The article deals with the electronic administration as a tool to improve the efficiency of the organization. On the basis of secondary analysis of data, the barriers of using information technology to the marketing activities of organizations are highlighted. The author distinguishes Russian features of adaptation of electronic administration system in comparison with foreign practices. In particular, Russian marketers pay much more time to issues of pricing and distribution channels. The author proposes to use the marketing information system as an electronic management subsystem, as a single integrated set of information technologies that could address the full range of economic problems.
The article deals with the electronic administration as a tool to improve the efficiency of the organization. On the basis of secondary analysis of data, the barriers of using information technology to the marketing activities of organizations are highlighted. The author distinguishes Russian features of adaptation of electronic administration system in comparison with foreign practices. In particular, Russian marketers pay much more time to issues of pricing and distribution channels. The author proposes to use the marketing information system as an electronic management subsystem, as a single integrated set of information technologies that could address the full range of economic problems.
Keywords:
marketing, electronic administration system, market research
marketing, electronic administration system, market research
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