The author presents an analysis of the presidential discourse on the presence in it the archetypes of political culture. Basic images are structured, which are emphasized by the modern authority in the speeches to gain support and cohesion of the population. The material for studying is the most popular and grand-scale speeches of V.V. Putin in 2015. The discourse analysis is based on the polysemy and plurality of interpretation of the text.The frameworks of the modern national idea are specified.
political culture, values, archetypes, national idea, discourse, crisis discourse, discourse analysis, president, V.V. Putin
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