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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Scientific Research and Development. Modern Communication Studies</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Scientific Research and Development. Modern Communication Studies</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Научные исследования и разработки. Современная коммуникативистика</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2587-9103</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">75035</article-id>
   <article-id pub-id-type="doi">10.12737/2587-9103-2024-13-3-69-78</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Медиакоммуникация</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>Media communication</subject>
    </subj-group>
    <subj-group>
     <subject>Медиакоммуникация</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">The communicative transformation of the image of Russia in unfriendly media in the context of modern intercivilizational exacerbations</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Коммуникативная трансформация образа России в недружественных СМИ в контексте современных межцивилизационных обострений</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Чебыкина</surname>
       <given-names>Е. С.</given-names>
      </name>
      <name xml:lang="en">
       <surname>Chebykina</surname>
       <given-names>Ekaterina Sergeevna</given-names>
      </name>
     </name-alternatives>
     <email>chebykina.yekaterina@gmail.com</email>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">АНО «Агентство креативных индустрий»</institution>
     <country>Россия</country>
    </aff>
    <aff>
     <institution xml:lang="en">autonomous non-profit organization &quot;Agency of Creative Industries&quot;</institution>
     <country>Russian Federation</country>
    </aff>
   </aff-alternatives>
   <pub-date publication-format="print" date-type="pub" iso-8601-date="2024-07-04T00:00:00+03:00">
    <day>04</day>
    <month>07</month>
    <year>2024</year>
   </pub-date>
   <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2024-07-04T00:00:00+03:00">
    <day>04</day>
    <month>07</month>
    <year>2024</year>
   </pub-date>
   <volume>13</volume>
   <issue>3</issue>
   <fpage>69</fpage>
   <lpage>78</lpage>
   <history>
    <date date-type="received" iso-8601-date="2024-02-29T00:00:00+03:00">
     <day>29</day>
     <month>02</month>
     <year>2024</year>
    </date>
    <date date-type="accepted" iso-8601-date="2024-03-12T00:00:00+03:00">
     <day>12</day>
     <month>03</month>
     <year>2024</year>
    </date>
   </history>
   <self-uri xlink:href="https://naukaru.ru/en/nauka/article/75035/view">https://naukaru.ru/en/nauka/article/75035/view</self-uri>
   <abstract xml:lang="ru">
    <p>Аннотация В статье исследуется трансформация коммуникативного образа России в британских СМИ в контексте специальной военной операции на Украине. Научная проблема заключается в том, что в условиях глобального информационного пространства коммуникативный диалог государств осуществляется не только посредством фактической информации, но и через призму лингвистических особенностей конкретной цивилизации, посредством которых и осуществляется построение негативного образа.&#13;
&#13;
На основе комплексного лингвистического анализа выявлены ключевые тенденции и средства конструирования негативного образа России.&#13;
&#13;
Методология исследования включает контент-анализ, позволивший определить наиболее частотные контексты употребления лексемы &quot;Россия&quot;, и критический дискурс-анализ, направленный на выявление глубинных смыслов и идеологических установок, стоящих за конкретными языковыми формами.&#13;
&#13;
Результаты показывают, что на лексико-семантическом уровне доминирует милитаристский дискурс. На уровне риторики и стилистики ключевую роль играют негативно окрашенные метафоры, На синтаксическом уровне обращает внимание обилие параллельных конструкций, нагнетающих ряды негативных характеристик России.&#13;
&#13;
Делается вывод, что коммуникативный образ России в британских СМИ претерпевает радикальную негативную трансформацию.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>The article examines the transformation of the communicative image of Russia in the British media in the context of a special military operation in Ukraine. The scientific problem lies in the fact that in the conditions of the global information space, the communicative dialogue of states is carried out not only through factual information, but also through the prism of the linguistic features of a particular civilization, through which a negative image is built.&#13;
&#13;
Based on a comprehensive linguistic analysis key trends and means of constructing a negative image of Russia have been identified.&#13;
&#13;
The research methodology includes content analysis, which made it possible to determine the most frequent contexts of the use of the lexeme &quot;Russia&quot;, and critical discourse analysis aimed at identifying the deep meanings and ideological attitudes behind specific language forms.&#13;
&#13;
The results show that the lexical and semantic level is dominated by militaristic discourse At the level of rhetoric and stylistics, negatively colored metaphors play a key role. At the syntactic level, attention is drawn to the abundance of parallel constructions that escalate the series of negative characteristics of Russia.&#13;
&#13;
It is concluded that the communicative image of Russia in the British media is undergoing a radical negative transformation.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>Россия</kwd>
    <kwd>Великобритания</kwd>
    <kwd>СМИ</kwd>
    <kwd>образ</kwd>
    <kwd>медиадискурс</kwd>
    <kwd>медиапространство</kwd>
    <kwd>лингвистический анализ</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>Russia</kwd>
    <kwd>Great Britain</kwd>
    <kwd>mass media</kwd>
    <kwd>image</kwd>
    <kwd>media discourse</kwd>
    <kwd>media space</kwd>
    <kwd>media linguistics.</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <p></p>
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