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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Scientific Research and Development. Modern Communication Studies</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Scientific Research and Development. Modern Communication Studies</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Научные исследования и разработки. Современная коммуникативистика</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2587-9103</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">52792</article-id>
   <article-id pub-id-type="doi">10.12737/2587-9103-2023-12-1-89-96</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Коммуникативистика и образование</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>Сommunication science and education</subject>
    </subj-group>
    <subj-group>
     <subject>Коммуникативистика и образование</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">Using conceptual metaphors to enhance Economics students’ cultural competence skills</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Концептуальная метафора как средство формирования межкультурной компетенции у студентов экономических специальностей</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Казакова</surname>
       <given-names>Е. П.</given-names>
      </name>
      <name xml:lang="en">
       <surname>Kazakova</surname>
       <given-names>Elena Petrovna</given-names>
      </name>
     </name-alternatives>
     <email>kazakova_e_p@mail.ru</email>
     <bio xml:lang="ru">
      <p>кандидат филологических наук;</p>
     </bio>
     <bio xml:lang="en">
      <p>candidate of philological sciences;</p>
     </bio>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">Московский государственный институт международных отношений (Университет) МИД России</institution>
    </aff>
    <aff>
     <institution xml:lang="en">Moscow State Institute of International Relations (University)</institution>
    </aff>
   </aff-alternatives>
   <pub-date publication-format="print" date-type="pub" iso-8601-date="2023-04-24T12:02:31+03:00">
    <day>24</day>
    <month>04</month>
    <year>2023</year>
   </pub-date>
   <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2023-04-24T12:02:31+03:00">
    <day>24</day>
    <month>04</month>
    <year>2023</year>
   </pub-date>
   <volume>12</volume>
   <issue>1</issue>
   <fpage>89</fpage>
   <lpage>96</lpage>
   <history>
    <date date-type="received" iso-8601-date="2022-09-14T00:00:00+03:00">
     <day>14</day>
     <month>09</month>
     <year>2022</year>
    </date>
   </history>
   <self-uri xlink:href="https://naukaru.ru/en/nauka/article/52792/view">https://naukaru.ru/en/nauka/article/52792/view</self-uri>
   <abstract xml:lang="ru">
    <p>В статье рассматриваются особенности использования образной лексики в современном английском экономическом дискурсе и целесообразность проведения анализа метафорических моделей, типичных для данного вида дискурса, на занятиях со студентами экономических специальностей.&#13;
Автор анализирует функционирование образной лексики на примере метафорической модели «экономика как пациент», применяя методы корпусного, семантического, концептуального и контекстуального анализа. Материалом исследования послужила англоязычная публицистика, изучающая перспективы развития туристической отрасли в условиях постпандемийной экономики.&#13;
Результаты исследования показали, что в экономическом дискурсе последних лет активно использовалась названная метафорическая модель, причем взаимодействие предметно-логического и контекстного значений в избитых метафорах систематически оживлялось посредством развернутой метафоры, что свидетельствует о сохранении даже «мертвыми» метафорами прагматического потенциала. Автор приходит к выводу, что проведение анализа употребления образной лексики способствует глубокому осмыслению экономической терминологии, развитию навыков межкультурной коммуникации, формированию коммуникативной компетенции, следовательно, этот метод может применяться на занятиях по английскому языку со студентами экономических специальностей. &#13;
Исследование вносит вклад в изучение функционирования образной лексики в современном экономическом дискурсе. Применение результатов исследования в образовательном процессе поможет обучающимся сформировать ряд профессионально значимых компетенций.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>The article looks into the use of metaphors in English economic discourse and examines ways to turn conceptual metaphor analysis into a learning tool for students of business English.&#13;
We studied coverage of the economic impact of the 2020-22 pandemic on the tourism industry and the role that the conceptual metaphor «economy is a patient» plays in English economic discourse about these events. In our research we used corpus, semantic, conceptual and contextual analysis.&#13;
The findings show that the conceptual metaphor «economy is a patient» has been common in English economic discourse. Moreover, writers have frequently incorporated economic terminology into extended metaphors, highlighting the interplay of primary dictionary and contextual meaning in what is considered “dead metaphors”. The research proves that even trite metaphors can still have a persuasive effect on the reader creating powerful images in his/her mind’s eye. It also becomes clear that when writers use conventional metaphors, they are fully aware of their figurativeness.&#13;
From our perspective, using conceptual metaphor analysis methods in a business English class helps to achieve a number of teaching goals: it gives students useful insights into the origins of economic terminology, makes them culturally competent, helps them develop communicative skills. Therefore, it can be a useful learning tool.&#13;
The research contributes to the study of metaphor in modern economic discourse. The findings of the research could be used to develop ways to help students to acquire a number of important communication and professional skills.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>метафора</kwd>
    <kwd>фразеологизм</kwd>
    <kwd>образная лексика</kwd>
    <kwd>метафорическая модель</kwd>
    <kwd>концептуальная метафора</kwd>
    <kwd>экономический дискурс</kwd>
    <kwd>межкультурная компетенция</kwd>
    <kwd>коммуникативная компетенция</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>Metaphor</kwd>
    <kwd>phraseological unit</kwd>
    <kwd>metaphorical model</kwd>
    <kwd>conceptual metaphor</kwd>
    <kwd>economic discourse</kwd>
    <kwd>cultural competence</kwd>
    <kwd>communication skills</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <p></p>
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