The information and communication revolution of the late XX — early XXI century not only radically changed the modern world, but also formed a new social reality — a post-industrial society. The current stage of post-industrial development is associated with the formation of the information society, a distinctive feature of which is that in it information, the process of its production and methods of transmission, becomes more important than the thing itself. Information is a decisive factor in the social order, which has changed the ways and technologies of organizing social space and the nature of everyday practices, the life worlds of ordinary people, and the media become the main tool for the production of semantic systems.