COMPARATIVE-HISTORICAL RHETORIC
Authors:
1.
Govorit' – legko! Shkola professora Mihal'skoy
(Professor-konsul'tant)
Moskovskiy mezhdunarodnyy universitet, Literaturnogo instituta imeni A.M. Gor'kogo (prepodavatel')
Moskovskiy pedagogicheskiy gosudarstvennyy universitet (prepodavatel')
Moskovskiy mezhdunarodnyy universitet, Literaturnogo instituta imeni A.M. Gor'kogo (prepodavatel')
Moskovskiy pedagogicheskiy gosudarstvennyy universitet (prepodavatel')
Type:
ISBN:
978-5-16-013862-6
ISBN-online:
978-5-16-013862-6
Status:
In work
Language:
Russian, English
Quantity of pages:
296
Number of publication:
2
Publisher:
INFRA-M Academic Publishing LLC.
Abstract (English):
The textbook reveals the basic concepts, methodology and methods of comparative historical rhetoric-the science of speech — thinking cultures of the world, their originality and typological relationship, the science that arose at the intersection of Philology (rhetoric, linguistics, poetics), history, political science, sociology, journalism, cultural studies. The textbook can serve as a course in all these areas of higher education, equipped with modern teaching apparatus. Actual problems of building trust between partners, the ratio of speech and power, forms of speech and forms of society, the specifics of speech of the media, business and politics are solved on the basis of the study of the structure of Russian speech culture in the context of the development of European rhetoric and modern rhetorical methodology. The author describes the methods and techniques of analysis and creation of effective texts of media, politics, business (PR and advertising). Meets the requirements of Federal state educational standards of higher education of the last generation. The textbook is intended for areas of training 8.52.05.04 " Literary work "(specialty), 7.45.04.03" Fundamental and applied linguistics " (master's), as well as students of other Humanities, University professors, practicing journalists, specialists in PR and advertising, politicians — all for whom the problems of speech communication in the modern world are of professional and General interest.
The textbook reveals the basic concepts, methodology and methods of comparative historical rhetoric-the science of speech — thinking cultures of the world, their originality and typological relationship, the science that arose at the intersection of Philology (rhetoric, linguistics, poetics), history, political science, sociology, journalism, cultural studies. The textbook can serve as a course in all these areas of higher education, equipped with modern teaching apparatus. Actual problems of building trust between partners, the ratio of speech and power, forms of speech and forms of society, the specifics of speech of the media, business and politics are solved on the basis of the study of the structure of Russian speech culture in the context of the development of European rhetoric and modern rhetorical methodology. The author describes the methods and techniques of analysis and creation of effective texts of media, politics, business (PR and advertising). Meets the requirements of Federal state educational standards of higher education of the last generation. The textbook is intended for areas of training 8.52.05.04 " Literary work "(specialty), 7.45.04.03" Fundamental and applied linguistics " (master's), as well as students of other Humanities, University professors, practicing journalists, specialists in PR and advertising, politicians — all for whom the problems of speech communication in the modern world are of professional and General interest.
