Abstract (English):
The textbook presents the modern concept of territorial management. Discusses the basic issues of territorial marketing: the marketing environment of the territory, the stakeholders and the implementation of territorial marketing, consumer behavior, macro - and microsegmentation, differentiation and competitiveness of the territory, positioning and branding of territory, etc. In the textbook are reflected in such categories as public benefit, community, cultural, social and symbolic capital territory, tourist destination, institutions and territorial development, etc. shows the process of customer-oriented strategic planning of socio-economic development of the territory based on territorial marketing. Shows the process of organization and management of territorial marketing. Specific examples of territorial marketing of the country, region, municipality, locality. Meets the requirements of Federal state educational standard of higher education of the last generation. The textbook is intended for students enrolled in the direction "State and municipal management", will be useful to graduate and post-graduate students of direction of training "Management in state and municipal management" and marketing experts, entrepreneurs, managers of communications, urban researchers, professionals in the field of strategic management — anyone who solves the issues of complex socio-economic development of the territory at different scales.