Abstract (English):
The tutorial discusses basic concepts and content marketing as a scientific and practical directions of economic activities, designed to increase the efficiency of the commercial organizations and bodies of state and municipal management. The tutorial provides a comprehensive overview of the main aims, objectives and methods of marketing management. The main focus is on the study of practical marketing techniques, its specific application in organizations of different profiles. The tutorial includes training materials, based mostly practical experience of the author. Designed for students, postgraduates, teachers and practitioners.