TY BOOK TI Persuasive influence in business communication KW Persuasion KW business communication KW persuasive communication KW logical and ethical foundations of persuasion KW psychological factors of persuasive influence KW rhetorical techniques of persuasion KW speechwriting communication techniques KW oral and written forms of business communication KW addressee. AU Kashaeva, E.Y. AU Pavlova, L.G. PY 2022 PB Publishing Center RIOR