%0 Book %T The Language of Advertising: Graphic, Grammar and Pragmatic Aspects %A Panteleev, A.F. %A Inos, A.V. %K language of advertising, advertising discourse, ethnocultural peculiarities, elliptical sentences, adverbial modifiers-deverbatives, language-game, graphic expressive means, mixture of cyrillic and latin fonts %D 2021 %P 182 %I Publishing Center RIOR