10854nam#a2200949#i#4500001000500000005001700005008004000022020002300062041000900085044000900094080006700103084007100170084010300241084004000344084004000384084005400424084005000478084005600528084009200584084013400676100006600810100010700876245002600983260004401009300001201053500084701065510015401912510017402066510015802240510021802398510011102616510014802727510015302875510015803028510014203186510020603328510017003534510019003704510013903894510009904033510018504132510015304317510015404470510018704624510016404811510014904975510012005124510014405244510011005388510011905498510012505617510010905742510025105851510010906102510011306211510015506324510010106479510016606580510016506746510008706911510016406998510015807162510013807320510015807458510015107616510013107767510010807898510014508006510010908151510019908260510008408459510014408543510016408687510015808851510017209009510011709181510021509298510019509513510014709708533003309855856001609888203220240506191146.1  20180227d2018####ek#y0engy0150####ca##$a978-5-369-01775-30#$aRUS##$axxu##$aЭкономика. Экономические науки. 33##$aЭкономика предприятия (фирмы). 65292bbk##$aЭкономика и бухгалтерский учет (по отраслям). 38.02.012okso##$aЭкономика. 38.06.012okso##$aЭкономика. 38.03.012okso##$aРеклама. Маркетинг. PR. 7952tbk##$aОсновы маркетинга. 79532tbk##$aОтраслевой маркетинг. 79542tbk##$aМаркетинговые исследования. Бенчмаркинг. 79552tbk##$aЭкономика и организация предприятия. Управление предприятием. 06.812grnti#1$aDmitrieva, Natal'ya Vladimirovna$aKemerovo State University#1$aGabinskaya, Olga Sergeevna$aKemerovo institute (branch) of Plekhanov Russian University of Economics00$aMarketing$cTextbook1#$aMoscow$bPublishing Center RIOR$c2018##$a240 p.##$ahe tutorial reveals the key aspects of marketing activities. Much attention is paid to the evaluation of the marketing environment, research and market segmentation, consumer behavior, operational marketing. In addition to control questions and tests, problematic situations based on the current experience of Russian companies are presented.
Study guide corresponds to the state educational standards for fields of study 38.03.01 "Economics", 38.03.02 "Management", 38.03.06 "trading business" (undergraduate level). The book is intended for undergraduate students, and can also be useful for students of additional education programs, managers and owners of enterprises.$amarketing, situational analysis, research, segmentation, positioning, management, strategy, pricing, marketing, adverts, promotion, product policy$a10.29039/01775-30#$aBagiev G.L. Marketing: dlya bakalavrov i specialistov / G.L. Bagiev, V.M. Tarasevich — 4-e izd., pererab. i dop. — SPb.: Piter, 2012. — 560 s.0#$aGolubkov E.P. Marketing dlya professionalov: prakticheskiy kurs: uchebnik i praktikum dlya bakalavriata i magistratury / E.P. Golubkov. — M.: Yurayt, 2017. — 474 s.0#$aIgan D. Marketing vzaimootnosheniy: analiz marketingo-vyh strategiy na osnove vzaimootnosheniy: uchebnik / D. Igan. — M.: Yuniti-Dana, 2015 — 375 s.0#$aKalyuzhnova N.Ya. 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Plehanova. — M.: Magistr: NIC INFRA-M, 2013. — 144 s.0#$aCenoobrazovanie: uchebnik i praktikum dlya bakalavriata i magistratury / T.G. Kas'yanenko [i dr.]; pod red. T.G. Kas'yanen-ko. — 7-e izd., pererab. i dop. — M.: Yurayt, 2018. — 437 s.0#$aYampol'skaya D.O. Cenoobrazovanie v usloviyah rynka: ucheb. posobie / D.O. Yampol'skaya. — M.: Mezhdunarodnye otnosheniya, 2015. — 192 s.##$aThere is an electronic copy4#$anaukaru.ru