{"leader":"01816nam#a2200193#i#450#","fields":[{"001":"2983"},{"005":"20241103153422.7"},{"008":{"ind1":" ","ind2":" ","subfields":[{"":"20240130d2024####ek#y0engy0150####ca"}]}},{"020":{"ind1":"#","ind2":"#","subfields":[{"$a":"978-5-369-02126-2"}]}},{"044":{"ind1":"#","ind2":"#","subfields":[{"$a":"xxu"}]}},{"080":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00a0\u00d1\u0083\u00d1\u0081\u00d1\u0081\u00d0\u00ba\u00d0\u00b8\u00d0\u00b9 \u00d1\u008f\u00d0\u00b7\u00d1\u008b\u00d0\u00ba. 811.161.1"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Panteleev, Andrey Feliksovich"},{"$a":"\u00d0\u00ae\u00d0\u00b6\u00d0\u00bd\u00d1\u008b\u00d0\u00b9 \u00d1\u0084\u00d0\u00b5\u00d0\u00b4\u00d0\u00b5\u00d1\u0080\u00d0\u00b0\u00d0\u00bb\u00d1\u008c\u00d0\u00bd\u00d1\u008b\u00d0\u00b9 \u00d1\u0083\u00d0\u00bd\u00d0\u00b8\u00d0\u00b2\u00d0\u00b5\u00d1\u0080\u00d1\u0081\u00d0\u00b8\u00d1\u0082\u00d0\u00b5\u00d1\u0082"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Inos, Anastasija Vasiljevna"},{"$a":"Northern Marianas Trade Institute"}]}},{"245":{"ind1":"0","ind2":"0","subfields":[{"$a":"Advertising language: Graphics. Grammar. Pragmatics. Second edition"},{"$c":"Monography"}]}},{"260":{"ind1":"1","ind2":"#","subfields":[{"$a":"Moscow"},{"$b":"Publishing Center RIOR"},{"$c":"2024"}]}},{"300":{"ind1":"#","ind2":"#","subfields":[{"$a":"240 p."}]}},{"500":{"ind1":"#","ind2":"#","subfields":[{"$a":"The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants \u00e2\u0080\u0094 deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realization of the expressive possibilities of the application.\r\nThe book is addressed to students of philological faculties, faculties of management and marketing, undergraduates, graduate students, teachers of higher education, as well as all those who are interested in the Russian language."},{"$a":"The language of advertising, advertising discourse, national and cultural specificity, determinants-deverbatives, one-member sentences, manipulative influence, language game, graphic and orthographic foreign language"},{"$a":"10.29039\/02126-2"}]}},{"533":{"ind1":"#","ind2":"#","subfields":[{"$a":"There is an electronic copy"}]}},{"856":{"ind1":"4","ind2":"#","subfields":[{"$a":"naukaru.ru"},{"$u":""}]}}]}