00508naa#a2200169#i#450# EN\\bibl\8102 20241204124002.3 1993-7768 20151201b2015####ek#y0engy0150####ca RUS RU Brand creation of the shopping center as a tool of strategic marketing Journal article CHERKIZOVO Russian State University of Tourism and Service 2015 6 с. Journal article local Chesnokova Alina naukaru.ru