00511naa#a2200181#i#450# EN\\bibl\3079 20250110114738.5 1999-9836 20140617b2014####ek#y0engy0150####ca RUS RU Qualimetry studies of Social Advertising Healthy Lifestyle Journal article Moscow All-Russian center of living standards 2014 6 с. Journal article local Kalmykov S. Pashin Nikolay naukaru.ru