00542naa#a2200169#i#4500001002100000005001700021011001400038100004100052101000800093102000700101200013900108210005100247215001000298608002700308700002200335856001500357EN\INFRA-M\bibl\132020240516062106.4##a2306-627X##a20140204b2014####ek#y0engy0150####ca0#aRUS##aRU1#aThe Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or StandardizationeJournal article1#aMoscowcINFRA-M Academic Publishing LLC.d2014##a4 с.##aJournal article2local#1aShchepetkovagD. 4#anaukaru.ru