LDR 00542naa#a2200169#i#450# 001 EN\INFRA-M\bibl\1320 005 20240809172017.5 011 ## _a2306-627X 100 ## _a20140204b2014####ek#y0engy0150####ca 101 0# _aRUS 102 ## _aRU 200 1# _aThe Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization _eJournal article 210 1# _aMoscow _cINFRA-M Academic Publishing LLC. _d2014 215 ## _a4 с. 608 ## _aJournal article _2local 700 #1 _aShchepetkova _gD. 856 4# _anaukaru.ru _u