00575naa#a2200169#i#450# EN\INFRA-M\bibl\123212 20260513153357.3 2500-0527 20260427b2026####ek#y0engy0150####ca RU Prospects for the development of programmatic DOOH in omnichannel marketing: analysis of the Moscow outdoor advertising market Journal article Moscow INFRA-M Academic Publishing LLC. 2026 7 с. Journal article local Маркетинг. 339.138 Bogach M. A. naukaru.ru