00575naa#a2200169#i#4500001002300000005001700023011001400040100004100054102000700095200015000102210005100252215001000303608002700313675003200340700001800372856001500390EN\INFRA-M\bibl\12321220260513150129.3##a2500-0527##a20260427b2026####ek#y0engy0150####ca##aRU1#aProspects for the development of programmatic DOOH  in omnichannel marketing: analysis of the Moscow  outdoor advertising marketeJournal article1#aMoscowcINFRA-M Academic Publishing LLC.d2026##a7 с.##aJournal article2local##aМаркетинг. 339.138#1aBogachgM. A.4#anaukaru.ru