TY  JOUR
TI  Successful experience in managing the promotion of startups in the Russian fashion market
KW  promotion management
KW  startup
KW  russian fashion market
JO  Journal of Management Studies
AU  Baidina, E.A.
AU  Velikocelceva, A.A.
PY  2025
IS  11
PB  INFRA-M Academic Publishing LLC.