TY  JOUR
TI  Visual and Expressive Means as an Emotional Impact Tool in Russian and Chinese Tourism Advertising Texts
KW  advertising text
KW  tourism sector advertising communication
KW  visual and expressive means
KW  linguistic means of influence
KW  emotional impact
JO  Scientific Research and Development. Modern Communication Studies
AU  Goncharova, L.M.
AU  Chang, J..
PY  2025
IS  14
PB  INFRA-M Academic Publishing LLC.