%0 Journal Article %T Visual and Expressive Means as an Emotional Impact Tool in Russian and Chinese Tourism Advertising Texts %A Goncharova, L.M. %A Chang, J.. %K advertising text, tourism sector advertising communication, visual and expressive means, linguistic means of influence, emotional impact %J Scientific Research and Development. Modern Communication Studies %D 2025 %N 14 %P 7 %I INFRA-M Academic Publishing LLC.