%0 Journal Article %T THE DEVELOPMENT OF THE INTERNAL AND EXTERNAL HR BRAND OF THE UNIVERSITY %A Gasparovich, E.O. %A Fang, C.. %K brand, employee loyalty, technology, HR brand tools, events for HR brand formation %J Management of the Personnel and Intellectual Resources in Russia %D 2025 %N 14 %P 5 %I INFRA-M Academic Publishing LLC.