TY  JOUR
TI  Model of Building a Communicative Image of a Higher Education Institution
KW  communicative image of a higher education institution
KW  communicative image model
KW  educational organization
KW  positioning
KW  level of image model
KW  linguistic means
JO  Scientific Research and Development. Modern Communication Studies
AU  Seliverstova, E.A.
PY  2025
IS  14
PB  INFRA-M Academic Publishing LLC.