%0 Journal Article
%T FORMATION OF THE COMPANY'S HR BRAND AS AN ORGANIZATIONAL STRATEGY FOR ATTRACTING AND RETAINING PERSONNEL
%A Gasparovich, E.O.
%A Fang, C..
%K brand, employee loyalty, strategy, HR brand tools, events for HR brand formation
%J Management of the Personnel and Intellectual Resources in Russia
%D 2024
%N 13
%P 4
%I INFRA-M Academic Publishing LLC.