%0 Journal Article %T Application of Entertainment Communications in the Russian Media Market: Problems and Prospects %A Melnikova, I.Y. %A Ababkova, M.Y. %A Volkova, K.A. %K entertainment technologies in the media sphere, risks and opportunities of entertainment communication application, application prospects %J Scientific Research and Development. Modern Communication Studies %D 2024 %N 13 %P 6 %I INFRA-M Academic Publishing LLC.