%0 Journal Article %T FEATURES OF COMMUNICATION OF THE GRADUATING DEPARTMENT wITH POTENTIAL APPLICANTS %A Shchegulina, O.V. %A Lobacheva, A.S. %K educational services market, higher education, third-generation universities, university reputation management, communications of the graduating department, target audience, potential applicants %J Management of the Personnel and Intellectual Resources in Russia %D 2024 %N 13 %P 5 %I INFRA-M Academic Publishing LLC.