TY  JOUR
TI  NAMING IN FORMING A CREATIVE CONCEPT OF THE EMPLOYER’S VALUE PROPOSITION (EVP)
KW  employer brand
KW  employer value proposition (EVP)
KW  branding
KW  creative concept
KW  naming
JO  Management of the Personnel and Intellectual Resources in Russia
AU  Nagibina, N.I.
AU  Nagibin, S.S.
PY  2023
IS  12
PB  INFRA-M Academic Publishing LLC.