%0 Journal Article
%T NAMING IN FORMING A CREATIVE CONCEPT OF THE EMPLOYER’S VALUE PROPOSITION (EVP)
%A Nagibina, N.I.
%A Nagibin, S.S.
%K employer brand, employer value proposition (EVP), branding, creative concept, naming
%J Management of the Personnel and Intellectual Resources in Russia
%D 2023
%N 12
%P 6
%I INFRA-M Academic Publishing LLC.