TY  JOUR
TI  The Specificity of Building a Brand Image of Ski Resorts in Russia and Austria
KW  brand communication
KW  brand image
KW  geobranding
KW  ski resorts
JO  Scientific Research and Development. Modern Communication Studies
AU  Semenova, L.M.
PY  2023
IS  12
PB  INFRA-M Academic Publishing LLC.