TY  JOUR
TI  "Prosveshchenie" (‘Enlightenment’) Publishing House's Online Bookstore as a Marketing Communication Channel
KW  Prosveshchenie (‘Enlightenment’) publishing house; publishing discourse; online store; marketing discourse; educational media discourse; online bookstore; media tools
JO  Scientific Research and Development. Modern Communication Studies
AU  Vikulova, L.G.
AU  Makarova, I.V.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.