%0 Journal Article
%T "Prosveshchenie" (‘Enlightenment’) Publishing House's Online Bookstore as a Marketing Communication Channel
%A Vikulova, L.G.
%A Makarova, I.V.
%K Prosveshchenie (‘Enlightenment’) publishing house; publishing discourse; online store; marketing discourse; educational media discourse; online bookstore; media tools
%J Scientific Research and Development. Modern Communication Studies
%D 2026
%N 15
%P 6
%I INFRA-M Academic Publishing LLC.