TY  JOUR
TI  DIGITAL TRANSFORMATION OF BRAND MANAGEMENT IN THE SYSTEM OF INTELLECTUAL ASSETS OF THE ENTERPRISE
KW  brand
KW  branding
KW  digital transformation
KW  intellectual asset
KW  company
KW  brand management
KW  documents
JO  Management of the Personnel and Intellectual Resources in Russia
AU  Zakaryan, M.R.
AU  Ziyatdinova, V.D.
AU  Kolesnichenko, R.I.
PY  2023
IS  12
PB  INFRA-M Academic Publishing LLC.