TY JOUR TI Socio-Cultural Design in the Preparation of Bachelors of Socio-Cultural Activities: the Experience of Branding the Kemerovo Region (Kuzbass) KW socio-cultural design KW socio-cultural activities KW territory branding KW bachelor training KW higher education institution JO Standards and Monitoring in Education AU Lazareva, L.I. AU Vasil'kovskaya, M.I. PY 2023 IS 11 PB INFRA-M Academic Publishing LLC.