%0 Journal Article %T Socio-Cultural Design in the Preparation of Bachelors of Socio-Cultural Activities: the Experience of Branding the Kemerovo Region (Kuzbass) %A Lazareva, L.I. %A Vasil'kovskaya, M.I. %K socio-cultural design, socio-cultural activities, territory branding, bachelor training, higher education institution %J Standards and Monitoring in Education %D 2023 %N 11 %P 6 %I INFRA-M Academic Publishing LLC.