@article{Novichihina2023on,
author={Novichihina, M.E.},
title={On the Issue of the Communicative Effectiveness of Commercial Names Formed on the Basis of a Precedent Text},
journal={Scientific Research and Development. Modern Communication Studies},
publisher={INFRA-M Academic Publishing LLC.},
year={2023},
pages={99-103},
volume={12},
issue={2},
}