TY  JOUR
TI  Management of the Post-Merger Business Transformation Program (on the Example of a Co-Branded M&A-Deal)
KW  co-branding
KW  M&A-deal
KW  business transformation
KW  transformation program
KW  project
KW  air conditioner market
KW  Carrier Refrigeration
KW  Toshiba
JO  Scientific Research and Development. Russian Journal of Project Management
AU  Petrov, I.L.
PY  2023
IS  12
PB  INFRA-M Academic Publishing LLC.