%0 Journal Article %T FORMING A STUDENT'S PERSONAL BRAND AS A TOOL FOR POSITIONING IN THE LABOR MARKET (PART I) %A Shchegulina, O.V. %A Purlieva, A.S. %A Semenova, E.Y. %A Ayzhanov, V.P. %K personal branding, personal brand, student, young specialist, labor market, positioning %J Management of the Personnel and Intellectual Resources in Russia %D 2022 %N 11 %P 6 %I INFRA-M Academic Publishing LLC.