%0 Journal Article %T Planning of the Communication Strategy of the Enterprise in the Conditions of the Mediatized Society of the Region %A Karnauhova, A.A. %A Ivanov, A.I. %K strategic communications, promotion, communication activities of the enterprise, mediadized society, detaling service companies, information environment of the Republic of Sakha (Yakutia) %J Scientific Research and Development. Economics of the Firm %D 2022 %N 11 %P 5 %I INFRA-M Academic Publishing LLC.